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Social Media Baseball

Baseball is a sport that blends both team and individual disciplines. On defense, a coordinated team effort keeps the opponent from rounding the bases. When at the plate, a single batter controls the...

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Do YOU Have Online Klout?

According to the online influence company, Klout, I have relatively little “Klout” in the online world. With a score of 15 out of a possible 100, I am categorized as an Observer. What does that mean...

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We Built a Time Machine…Out of a Delorean!

Okay, we did not actually build a time machine from an iconic 80′s automobile. What we did create is just as cool, especially if you are looking for a new way to engage with your clients, customers and...

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Encouraging your customers on social media

Has your company’s social media pipeline gotten a little stale? Are you sounding too corporate? Are your engagement levels via social media on the low side? If you answered yes to any of these, read...

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How Do You Measure Success?

At McBru, we're big believers in setting clear, measurable objectives and then reporting back to our clients regularly on our progress. Every project we undertake has clearly defined goals and...

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Social Media Marketing: Personal & Professional

Photo by M. RehemtullaWe often get questions about how and where to draw the line for social media between personal and professional uses. The old adage of “not mixing business with pleasure” still...

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Social Media Hub and Spoke: A Fifth Reason for Tech BtoB Blogs

In his post on MarketingProfs, Chris Lee hits on four important basics for social media marketing using a blog — and completely misses a fifth. Here are his Four Reasons It Pays to Have a Company Blog:...

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Wolfram Alpha Unlocks Personal Facebook Data; Are Company Pages Far Behind?

In the social sphere, we’ve gotten accustomed to business-driven analytics setting the standard for what’s discoverable and actionable. Last Friday, math-engine-as-a-service Wolfram Alpha turned that...

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Best Practices for Marketing Communications During an IPO

In case you live under a rock, Twitter announced (via company tweet, of course) that it’s submitting an S-1 to the SEC for a planned IPO. Within hours, thousands of re-tweets and editorial analyses...

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What You Need to Know Now About LinkedIn Showcase Pages

With the recent removal of the LinkedIn Products & Services tab from Company Pages, it’s time for businesses to switch gears to the newly minted Showcase Page format. Showcase Pages are an...

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